No opera company takes the time to educate beginners and potential new audiences explaining more in depth the art form or the specific operas they perform. Lyric Opera of Chicago set to change that and decided to bring the educational approach outside the opera house, to the general public. But the campaign couldn’t just be (boringly) informative; the series of ads would educate the audience while entertaining it, telling interesting opera trivia in a quirky and contemporary style.

P.S. I’m actually a total sucker for opera.