Due to drought, several areas in Italy have turned into deserts in recent years. However, there was no awareness of the problem. Finish created “Deserts of Italy,” the first travel guide to raise awareness of the existence of desertified areas in the country; real places, much closer than people think. The guide was full of tips on how to avoid wasting water, first and foremost the use of Finish because it doesn’t require pre-rinsing.