When small dogs are healthy and well fed, there is nothing they love more than chasing balls. That's why we gave a small dog a chance to chase a very special, fast-moving ball: the one bouncing on the field of a major league soccer game.
Endless words have been written about the people whose shoes are portrayed in this campaign. For instance, Muhammad Ali inspired some of the best sports writing ever, from the likes of Norman Mailer, Hunter S. Thompson, and George Plimpton. Far from yearning to compete with those legendary pens or to slavishly echo their style, the ad approaches the story of the Greatest of All Time from a pretty unusual angle.
While perception about gender has changed a lot, gender still seems to define what drinks you should enjoy. We see it in the media and sometimes live it out in real life on nights out. Heineken’s take on this couldn’t be but a light-hearted spot challenging the preconception. A piece based on observation dedicated to all those who’ve ever been served the wrong drink.
The on-line film documented how women across the world consider their beauty by urging them to choose between two doors. A dynamic end frame gave also viewers the power to reclaim their own definition of beauty. A Tumblr page served as the destination for all women who made a choice between beautiful or average and featured a global counter updated in real time. #ChooseBeautiful was #1 branded on-line film for 2 weeks; it reached over 120 million views, 5 billion impressions, 675K shares and 145K social mentions. Tumblr visits exceeded 3.7 million. Over 600K women made their choice on-line and 75% of them chose beautiful. The print campaign used form to increase association with neighbouring articles. On Metro, the two sides of the ad surrounded an article headlined "I was bullied for not being as pretty as mum Demi (Moore), says Rumer" – strongly chiming with Dove's "beautiful is a choice" message.
Anything goes when Keke Rosberg and son Nico compete to earn a spot behind the wheel of the family.
Many of the world’s most famous portraits ever painted have one thing in common: They only show their subjects from the waist up. KIWI believes greatness starts from the ground up. That’s where the inspiration to complete the lower halves of 9 masterpiece portraits came from. Shoes became the main characters of the newly painted bottoms. The experience aimed to convey the message that KIWI® is fully committed to providing products of the highest quality. The idea drew on multiple media to drive consumer engagement. These included a real gallery event, an app that replicated the exhibit scanning a mobile device at the original paintings or reproductions, and an outdoor campaign that used billboards near famous Art Institutions to recreate the Museum experience for passersby.
In the hearts and minds of #007 fans around the world Daniel Craig will always be James Bond.
No opera company takes the time to educate beginners and potential new audiences explaining more in depth the art form or the specific operas they perform. Lyric Opera of Chicago set to change that and decided to bring the educational approach outside the opera house, to the general public. But the campaign couldn’t just be (boringly) informative; the series of ads would educate the audience while entertaining it, telling interesting opera trivia in a quirky and contemporary style.
P.S. I’m actually a total sucker for opera.
When you think opera, you shouldn’t be thinking of the stiff, boring pastime of the elites. The social snobbery usually associated with this art form is a thing of the past. Think instead of an imaginative, living, breathing art form created by men and women artists of intemperate genius and still fostered today by gifted composers and performers. These radios debunk some of the myths and stereotypes related to the Opera art form aiming to attract the younger generations while giving an idea of the “new” Lyric Opera of Chicago.
Directed by the Perlorian Brothers, this campaign features a roast turkey and a bear skin which come to life, remaining unnoticed by their respective owners who are engrossed in their phone bills from Tele2. It's the low phone bill that's more incredible than the surreal goings-on in the background.
Due to drought, several areas in Italy have turned into deserts in recent years. However, there was no awareness of the problem. Finish created “Deserts of Italy,” the first travel guide to raise awareness of the existence of desertified areas in the country; real places, much closer than people think. The guide was full of tips on how to avoid wasting water, first and foremost the use of Finish because it doesn’t require pre-rinsing.
Having company is the one thing that can make even the greatest UCL match greater.
Gone are the days of the unicorn, Hello Kitty, Snoopy, Pinocchio, friendly teddy bears, aliens and wicked witches. The campaign portrays a girl and a boy in hunting mode, clearly demonstrating their departure from the innocent days of childhood sensitivities.
The prosthetic hands - stuck on shoe-making machinery - shown in this campaign may have an industrial goth look. But, most of all, they are a reminder that Buttero boots are the work of devoted craftsmen with tender, loving human hands.
The print campaign "Mess By Numbers" shows how your baby's artistic temperament extends to the world he or she sees -- turning your kitchen, and your car, into a giant canvas. The images were rendered into an all-white environment dotted with squiggly mess lines drawn by myself.
This award-winning campaign features a series of police sketches with all information missing except for a detailed picture and description of the suspect’s (always a woman) hair, thus emphasizing Sunsilk shampoo’s amazing benefits.
Produced by MiniVegas, 'Cry to Lullaby' is the first mobile app that detects the sound of a baby's cry and determines what type it is — tired, hungry, uncomfortable, gas, need of burping. Then it plays back the most appropriate lullaby to calm that particular cry, along with the most soothing visual effect. So mom has time to respond to her baby's needs.
An ad for a car where the car is completely covered in text. Why? Because that text is a declaration of love for the brand. And it is symbolic of a contradiction: a Honda owner who decides to sell it, makes an ad, but then realizes that they cannot do without their car. And so even the initial idea of showing it in all its beauty gives way to jealousy and the desire to hide it.
This is how it ends when your dog gets armchair privileges. Thankfully, Febreze Pet Odor Eliminator is there to help.
In the lead up to the opening of the Paris Sustainable Development Conference, Findus wanted to run a campaign focusing on the company’s commitment to respect responsible fishing and to provide their consumers with the freshest product. Well, you’ll never see a fresher and more selected fish than this.
With O’ Cedar Liquid Wax wood is protected. Even better, it’s karate-proof.
With Pringles Hot & Spicy your mouth will feel on fire. Literally on fire. On fire enough to lift a hot air balloon.
Self-Promo video for Grey Paris. The “wild life” of a creative idea is illustrated through the vehicle of animals shown in their natural habitat. The young buffalo that stands for the idea is mauled by big cats (client) and attacked by crocodiles (research institute), notwithstanding manages, in miraculous fashion and thanks to the “agency herd”, to survive it all.
The essence of the timeless Lacoste polo shirt in a fragrance. Literally.
Something as unique as the first Lamborghini capable of going off-road could only be celebrated in an unprecedented way: a highly symbolic film with a slam poetry text
As much as pet owners love their dogs, they will never truly enjoy their scent all over the house. That’s why Febreze Pet Odor Eliminator is there.
